London's affordable choice of living

Shared ownership, which is also referred to as New Build HomeBuy or part buy part rent, is a government initiative to help first time buyers who cannot afford to buy outright on the open market get a foot on the property ladder. 

With shared ownership you can purchase an equity share of between 25% - 75% of a property and pay a subsidised rent for the share you have not bought.  

When you feel the time is right, you have the option to staircase. Staircasing means you can buy additional equity shares to increase the percentage you own of your shared ownership property and eventually own your home outright.